Understanding ‘Shrinkflation’: Why Products Are Getting Smaller
11 March 2026
Shrinkflation is a term used to describe the phenomenon of various products becoming smaller in size without a corresponding change in price.
A lifelong foodie, Aveek, like millions of other Indians, lives and breathes cricket. These days, he’s on a slow, delicious quest to find the best Dahibara Aludum in Bhubaneswar, Odisha, one plate at a time.
